Well, as you point out Greek Malt Lover, the Gods (or Godesses) of supply and demand rule in this universe.
If Laphroaig priced these bottles lower, then "middle men" would grab them up and instantly put them up for sale on ebay for their "true market, e.g. collector" value and collect a "middle man" profit for the "service". We recently saw this occur with regards to a Laphroaig oloroso cask release which was only available in duty free.
It appears that Laphroaig wanted to keep that additional profit in this case, and if they are "selling out" in 2 days as you stated, then appearantly they have made the right business decision.
Even if I don't get one (I couldn't afford it and I'm not sure if I'd buy one even if I could afford it), I still think the open market is a better way of distributing these goods, as opposed to a "command economy" system of distribution where only the politically well connected would get them.
It is comforting to know that the "run-of-the-mill" Laphroaig is so readily available to us "peasants" in the cube farms, shops and factories. I like it better and it is readily available at a price I'm willing to pay.
Thank you for your reply. This, though, still does not answer the question how a distillery markets (and decides for pricing) its products. Of course, Laphroaig did make the correct decision of asking this price for this whisky, but remember that there are more than 260.000FOLs out there, and the 80 bottles saved to sell to them by Laphroaig were surely going to sell soon! I believe they will more likely than the "average" bottlings appear on eBay. To be honest, I thought on purchasing two FOL botlings myself, then try to sell one at a higher price to compensate. I thought it might be the only way for me to try such expensive whisky. I believe others have made the same thought, too. There are, indeed, very expensive whiskies on the market, mainly aimed at collectors. I don't think there is any point in opening, let's say, a 1937 Glenfiddich, unless you really don't know what to do with your money!! On the other hand, there are also great whiskies, often from closed distilleries (Brora for instance), at fair prices, so I still believe the asking price for this Laphroaig 27 is way too high. Us mortals will obviously have to be content with the Quarter Cask or the 10Y/O!!
Happy New Year Everyone!!!
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