The Macallan worked with London-based communications agency SHOP, who then commissioned Italian photographer Guido Mocafico to develop a variety of images for the campaign...
click the image below.
Ganga wrote:Sometimes advertisements just are begging for some snide comments. Take for instance McDonald's choice to make a "Big & Tasty" burger. The implications here are that your other ones are more like "Small & Nasty".
#6 - The casks - Whatever.
#5 - Spillage - With the price of The Macallan, it is not an irrational fear of spillage.
#4 - The Fine Oaks - Right, who was giving out all these awards?
#3 - To Share - Tis a good thing to share; at worst you've at least got a companion for conversation
#2 - The - Oh, you mean like The Ardbeg.
#1 - Don't - Well, again, look at the price you're spending. What's the point in spending that much if you are not going to enjoy it? There are much more reasonable things to quaff just to get drunk.
Yes, I enjoy the sherry cask whiskies but I can do without any of the Fine Oak series, especially with the prices for the 17, 18 and 21.
Oh Ganga, you're on fire today!
Paul A Jellis wrote:The ads don't say 'premium malt' to me, they are more like a series of ads for a 1970s blend.
The only winners here are the agency. Nice work guys!
I agree eventhough the actual pictures are nice the comments are verging on abit childish/laddish and don't give me the impression of a super premium whisky ... maybe be I'm just not reading it properly
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