A couple of links:
But then, on 16th Oct.:
I thought I recalled that one was staying under a different name, but couldn't remember which without looking at the channel again.
I do recall the major marketing argument I heard was that the new packaging was intended to convey "quality" using gold lettering and, I think, blacker or darker labels.
the darkest is staying, its been re packaged and is now branded with an age statment of 15 years
Has anyone tried Darkest recently? The last two bottles I purchased (about 2 to 3 years ago) were both pretty disappointing, so I haven't been back.
It struck me as one of those drams that was certainly capable of firing on all cylinders if the distillery got everything right.
Malt-Teaser wrote:That is indeed correct.
I recently saw an article on Singlemalt TV about Bowmore's repackaging.
As part of this, some if not all, of those Dawn, Dusk, Darkest expressions are going.
The labels are changing, the marketing budget is expanding, ................
à la Macallan, HP ....... Who's next?
most whisky purchaces are made by folk for gifts etc, they go for the bottle that catches their eye, like women and cars, "i dont know what make it is, its a red one..."
dark green just doesnt catch someones eye on a shelf full of colours, compaired to other whisky on the shelfs in supermarkets etc, ardbeg looks very dated, the new glenmorangie tins catch the eye no to bad, lvhm have done it with them, and i think ardbeg could and should be next.
vitara7 wrote:I personally think ardbeg should repackage...
(there'll probably be loads of folk now saying noooooooo never.......)
Seriously now, from a Graphic Artist perspective, which I studied at Uni, I personally find the Ardbeg packaging to be restful and pleasing to the eye. It stands out in it's subtlety from the herd and sings to me of a dark Celtic wind and ocean swept Isle.
Oh, right... noooooooo never........
I really like Ardbegs packing - a bottle of Ardbeg looks tremendous next to almost any other bottle.
I agree and the shape of the Beastie bottle looks quite menacing and exciting. British Racing Green is well smart Could you imagine Ardbeg in a clear bottle or even blue. It would look more like a nasty Liebfraumilch.
I'm also not a fan of the Ardbeg pachaging. The olive green, black and gold scheme seems rather dated without being retro yet - and the A in Ardbeg looks contrived (and I know it comes from the Book of Kells). The overall effect is that it seems caught between 1960s drear and Scottish/Celtic souvenir tat. I swear it was the Ardbeg packaging that meant it took me so many years before I bothered to try the stuff. But, having said that, the packaging is distinctive and has a significant thread of continuity over the years. I can imagine it would reassure the many fans of their whisky - so they would probably upset a lot of people if they did change it.
In terms of changes for the worse, I think Highland Park will come to regret their change of approach. The images of Orkney were very evocative - even if people didn't realise where they were. The idea of dropping them in favour of a plain lettered label seems perverse - if the pictures were confusing then the bottles should have incorporated an explanation on the back of the bottle.
The king of packaging, though, must be Murray McDavid for its packaging of the Bruichladdich brand - and the prince must be SMWS for their 26 Malts collection.
I've tried the new Bowmore 15 Darkest at the distillery and really enjoyed it. Great combination of sherry cask character and vanilla-rich bourbon casks. Reminded me of a generous drizzle of PX sherry on good quality vanilla ice cream. Definitely a notch up on recent bottlings of Darkest in my opinion.
The presentations are not what I originally thought they would be and I have to say that I do NOT particularly like the new labels.
I understood this was supposed to be a change to reflect more of a "quality" image. In addition, I had heard that they wanted to "tidy" the label a little as the current one was felt to be too confusing.
Well, they have tidied it, but to me it now looks plain and almost tacky.
Sorry Bowmore, but this is not a quality image in my opinion.
peergynt323 wrote:Ardbeg is one of my favorites when it comes to pakaging. It is so dark and dreary looking, which matches the tarry, phenolic taste and smell. It gives Ardbeg this image like it's the official whisky or Mordor or whatever.
Exactly my thoughts! I love the Ardbeg packaging for it's medieval look.
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