A THREE YEAR OLD WHISKY WAS MISTAKENLY MIXED WITH A 21 YEAR OLD MALT PRODUCED BY THE MAKERS OF GLENMORANGIE.
BUT THE FIRM TURNED A POTENTIAL DISASTER INTO A SUCCESS AS CONNOISSEURS RUSHED TO SNAP UP THE ROQUE 3000 BOTTLES. A BOTTLE OF 21 YEAR OLD MALT FROM THE FIRMS GLEN ELGIN DISTILLERY WOULD NORMALLY SELL FOR AROUND £60
BUT THE ONE OFF SPECIAL KNOWN AS 80:20 HAS BEEN SNAPPED UP FOR JUST £12.99.
WORD SOON GOT AROUND AND CUSTOMERS BEGAN FLOCKING TO ODDBINS WHICH HAD SECURED THE WHOLE BATCH.
WHISKY EXPERT DAMIEN RILEY-SMITH OF WHISKY MAGAZINE SAID YESTERDAY. EVEN THOUGH IT HAS A BIT OF THREE YEAR OLD IN IT IT SHOULD BE A FANTASTIC WHISKY.
THIS IS INCREDIBLY RARE BECAUSE BLENDED WHISKY WOULD NORMALLY CONTAIN 30 OR 40 DIFFERENT WHISKIES NOT JUST TWO LIKE THIS ONE. HE SAID THOSE THAT MANAGED TO SNAP UP A BOTTLE COULD BE SITTING ON A GOOD INVESTMENT.
RILEY-SMITH ADDED I THINK COLLECTORS WILL LIKE THE QUIRKINESS OF THE WHOLE THING AND THAT COULD MEAN A GOOD FUTURE VALUE.
To many customers Serendipity sounded more likely to be a marketing trick than a mistake, but I fully believe that lightning struck a third time.
I suppose people naturally think the worst which is in human nature. And of course there is nothing better than a good conspiricy theory
Nice to see you on the boards Arthur
I have no idea whether this really was an accident or not. But it seems to have been milked for all it is worth - and the very old Ardbeg in the mix seems to get younger by each telling! Fair play to them.
Anyway, I'd say it was a genuine mistake, but one they marketed very well.
For what it's worth, I really like the Serendipity. I think I'm one of the few, though.
The real test is whether there is a market for the potion and if it actually tastes any good. From what I've read so far, Serindipity is a reasonable dram. Surely that's all that matters?
Marketing always sells a dream or image that a target audience aspire to. So why not sell the quaint image of a knarled old distiller making a cock up and discovering a wonderful new concoction?
Ultimately it depends on one's own gulibilty. I would suspect that most on these forums - and a good many other whisky lovers - are not taken in by such yarns but seek the truth in the taste. If these marketing polys attract new whisky enthuiasts along the way, then so much better for the industry - as long as it is kept under control and not to the detriment of the core product.
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