most probably there is no need for gloom. Guinness is a strong aspect within Diageo and I think they just wanted to have an Irish distillery. It could well mean that a spur of national pride will be very becoming for the old Bushmills. When Pernod tried to take over Cooley the Irish courts ruled that it was to stay Irish. Trust in the Irish to be proud of their heritage. It could well mean that the competition with Pernod within Ireland will do wonders for Irish whiskey as a whole. Cheer up we can only watch on anyway.
Anyway, the competition could be great for the Irish whiskey market.
I'd love to seem them attempt to make a pure pot still, alhtough maybe the stills aren't suitable, who knows.
Alec wrote:What do people think is in store for the Bushmills brand after Diageo's takeover?
Given that Bushmills has to depend on Middleton for their grain whisky for their blends, and the fact that there's no precident for cooperation (that I know of) within the Irish whisky industry, I'd be concerned as a Bushmills fan. I say this because there hasn't had to have been much cooperation for a long time, as Irish distillers have been the only game in town for quite a while. Cooley's has only cropped up recently!
I don't know what to be concerned of really, just the fear of the unknown I guess.
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