I might have a few of the details mixed up (it was a really long day yesterday), but that was the gist of it.
It's definitely a mistake though - because of regulations that can't legally sell this as Ardbeg or Glenwhatever, it has to be under some other name. As a result, the price will be peanuts compared to what they'd charge for this age of whisky normally. Of course, doesn't mean it will be a decent whisky...............
Being only available at the Ardbeg website and not at Glen Moray website and it's an Ardbeg by association.
Forget the April Fools stuff, this is real.
Cost is 30 pounds + 20 pounds postage to Australia. Sorry folks, but 50 pounds = AUS$135. Not sure I'd be prepared to spend that much for an untasted, unreviewed malt.
This is according to the new rules by SWA and has nothing to do with marketing... and after all this (quite cheap) blended malt contains 80% Ardbeg Very Old so it's not entirely out of order to call it atleast something close to an Ardbeg expression, or?
My interpretation of this is that it either comes from 1983 or 1989.
We don't seriously believe this was an accident do we? Wrong lever? I don't think so.
hpulley wrote:The lighted peated '81 Ardbeg is not that Ardeg-like to begin with. To water it down further with Glen Moray does sound dubious in hindsight. I enjoyed A17 but it was vatted with some peatier stuff too and there seems to have been light and lighter batches of that one; mine were all good.
Actually I like the 1980 Kildalton Ardbeg (recently bottled for the Committee unfiltered and at cask strength) a lot, in spite of being much less peaty than usual. It's not an everyday dram, but it is excellent. And more peaty than I thought (and very intense, too). And, yes, still Ardbegish in spite of the sweetness.
So, either the unpeated 1981 Ardbeg used for Serendipity was a very different run from the 1980 one, or it's the effect of something they did to it to "tone it down" (watering, filtering, etc.)
Implementing this idea might be a way better plan than the Serendipity and sounds way more interesting.
Hmmm, i wonder what happened with that idea?
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