Kilkerran: a change of direction

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Kilkerran: a change of direction

Postby AmandaWhaymand » Thu Dec 13, 2012 7:05 pm

Springbank Distillers, the sales and marketing arm of Campbeltown-based J&A Mitchell & Co Ltd, has announced a major change of strategy for the Kilkerran Single Malt, distilled at Mitchell’s Glengyle Distillery.

Officially opened on March 25th 2004, Mitchell's Glengyle is the sister distillery to the world-famous Springbank and, at the time of opening, it was the first new distillery to have been built in the historic whisky region of Campbeltown in over 100 years.

The distillery, a modern, purpose-built facility, was built within the walls of the original Glengyle Distillery, which operated from 1872 until 1925.

Since the first release of Kilkerran Work In Progress back in 2009, as a five year old, the whisky has been part of Springbank Distillers’ portfolio but from January 2013 this will no longer be the case.

Ranald Watson, Sales Manager at Springbank Distillers, said: “In order to gain more focus and allow for a greater development of the brand we have formed a new company to take Kilkerran forward. The new company, Mitchell’s Glengyle Ltd, will assume responsibility for all matters relating to the selling and marketing of Kilkerran from January 7th onwards. We are excited to be making this change, which marks a real change in pace when it comes to Kilkerran, and we anticipate that it will lead to increased awareness of Mitchell’s Glengyle Distillery and its whisky. Kilkerran will be nine years old in 2013 and it is time for it to step out of the shadow of Springbank and make a name for itself in its own right.”

Jenny Karlsson, who previously worked for Springbank Distillers until summer 2012, will join Mitchell’s Glengyle Ltd to take over the role of Sales Manager and will be charged increasing the brand’s presence year on year as the whisky approaches its 12th birthday in 2016. She will be responsible for the day to day sales and marketing of the brand and the future development of the Kilkerran range.

Ranald Watson added: “2016 has always been the target for the full launch of Kilkerran and as we approach that milestone it is imperative that we begin to build momentum and spread the word further about the whisky. We have taken a deliberately low-key approach with Kilkerran since the first release in 2009 and now is the time to expand on that. The fourth release of Kilkerran Work In Progress, the 8yo, recently won the Malt Maniacs’ Award for Best Natural Cask matured whisky in the daily drams category and so it is a good time to be sharing the story of Kilkerran with more and more people.”

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