The businesses have worked closely together in the past year to raise money for the preservation of footpaths on Goatfell, the highest point on Arran.
In September 2011 Arran Distillery launched 6,000 bottles of a limited edition whisky called Sleeping Warrior, which depicted the mountainous north of Arran, including the island's highest peak Goatfell, on its packaging. For every bottle sold one pound was then donated to the National Trust for Scotland to enable them to carry out vital preservation work on the local landscape.
Shortlisted for the Cultural Branding Award, the partnership between Arran and National Trust for Scotland has not only benefited the local community, but used local culture in an innovative way to support the marketing activity of both businesses.
Euan Mitchell, Managing Director of Isle of Arran Distillery, said: "Our partnership with The National Trust for Scotland has achieved some really tangible results and the Sleeping Warrior whisky sold out very quickly. Some great restoration work has taken place with the money raised and I hope that the partnership will be recognised for making a positive change."
David McKinnon, Corporate Business Development Manager for The National Trust for Scotland, commented: "The National Trust for Scotland cares for some of Scotland's most spectacular landscapes, from Goatfell and Glencoe to Ben Lomond and Ben Lawers. Repairing and protecting mountain paths is essential to conserving these beautiful places. This partnership with the Isle of Arran Distilleries has helped the Trust protect Goatfell from erosion for everyone to enjoy".
The winners will be announced at The 2012 Arts & Business Scotland Awards black tie dinner for 400 guests in the Assembly Rooms, Edinburgh on Wednesday 24 October.
Who is online
Users browsing this forum: No registered users and 2 guests