However, the 126 year-old Dickel brand has always been a local favourite and even after the distillery closed, sales held steady. New plans are set to focus on this niche market while reaching out to new drinkers.
More than 300 people came to the opening ceremony this autumn, which included a performance by popular country music star
Diageo is considering offering tours of the distillery and re-opening an old-fashioned store at the site as future possibilities.
There’s also talk of a ‘whiskey trail’ between Tullahoma and Lynchburg similar to the ‘bourbon trail’ in neighbouring Kentucky.
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