When : Fri 10th & Sat 11th September 2004 12pm - 6pm
Whisky Live Glasgow is the whisky tasting event of the year, bringing the celebration of whisky to the heart of its production, Scotland. Held in George Square, Glasgow, Whisky Live will bring all the very best about whisky to one event, appealing to both the enthusiast and the novice alike.
With expert advice on hand and the opportunity to learn about the whisky basics, Whisky Live Glasgow is intended to provide the ultimate whisky experience. The event has two sections.
Whisky Live gives visitors the unique opportunity to sample the greatest Scotch whiskies in the world, whilst mingling with the producers and distillers, marketers and visitor centre staff, all under one roof. In addition to learning about the world of whisky, visitors have the opportunity to sample rare and sought after whiskies and meet the stars of the industry.
The Whisky Experience is the education and entertainment zone, filled with themed areas introducing the history of whisky, food demonstration, the tasting tunnel, discovering Scotland’s whisky areas, the mobile distillery experience and much, much more. With a dram always on hand the Whisky Experience seeks to educate and entertain the novice or someone who just wants to learn a little more about Scotland’s greatest export.
With live music, on site retailing and food from Scotland, Whisky Live Glasgow looks to bring the world of whisky to life for visitors from throughout Scotland, the UK and rest of the world. Many will seek to extend their visit to the show by visiting the whisky regions and exploring the distilleries within easy reach of Glasgow.
Public entry to both sections is by ticket only and projected visitor numbers are in the region of 4,000 over the two days.
I happen to know that 3 years ago, following the successful launch of Whisky Live in London, WM was thinking of a similiar event in Scotland.
In fact. I think it is the success of WM over the past 5 years that has largely been responsible for creating the interest in whisk(e)y that has allowed other people to cash in!
Susywong, it isn't just Glasgow, there are Whisky Live events happening all over the world now with more to come. Paris is on the 2 days following Glasgow, Tokyo in November. There are even talks of US, Asian and other European events.
Why Glasgow? Well Scotland is the home of whisky, it makes sense.
Do you think there should only be 1 event in Scotland ? Or should people have a choice of different events ?
Think how many brands of whisky there would be if there was only one whisky producer.
The more events there are - providing of course they are well organised and spread throughout the year - the more whisky buffs will be able to get to and enjoy them.
If Whisky Fringe provides what people wants - and good luck to it -
it won't need to get together with Whisky Magazine or anyone else to be successful.
There's room for plenty more whisky-events. You have the regional ones in Speyside (spring and autumn) and Islay (spring) and the others like Fringe and Whisky Live. Not everybody has the time to go when the excisting ones are held.
Any event that focuses on whisky and maybe lets one or two newbies get to taste the good stuff are a welcome addition, IMHO.
Just to bad I can't make the trips over more often...
williammackinnon wrote:BruceCrichton wrote:Having been there and seen it, I think that Whisky Live would have done better in Glasgow if it had been Buckie Live and run by WM's sister publication, Buckfast Magazine.
Ha ha! Your coming from Falkirk gives me the indication that thankfully you are only jesting!
Indeed I am. I am sure that no one in Glasgow has a Buckfast problem.
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