International Beverage Launches Exclusive Malt Whisky Promotion With Dufry at Heathrow Terminal Three World Duty Free

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International Beverage Launches Exclusive Malt Whisky Promotion With Dufry at Heathrow Terminal Three World Duty Free

Postby samcoyne » Tue Jan 24, 2017 12:23 pm

International Beverage is celebrating its recent Icons of Whisky Scotland 2017 Distiller of the year Award with an exclusive partnership with World Duty Free at Heathrow T3. Balblair Single Malt Scotch Whisky is offering a limited edition gift with purchase, in collaboration with Iain Burnett Highland Chocolatier, exclusively for World Duty Free consumers at Heathrow T3.

The gift with purchase offers customers a box of specially selected whisky paired velvet truffle chocolates from the Highland Chocolatier, to complement the Travel Retail Exclusive range of Balblair Vintages. These are a 1999 1st Release, Balblair 2004, Sherry Matured Limited Release Limited and Balblair Vintage 2004 Bourbon Matured 1st Release.

Each pack has been specially designed to include a bespoke pull out leaflet, highlighting the chocolate pairings and tasting notes of each whisky.

Customers will receive a complimentary box of four (RSP £8.99) specifically paired Iain Burnett Highland Chocolatier Chocolates with a single bottle purchase, or a complimentary box of nine (RSP £16.99) for purchases over £100.

The Dufry launch exclusive is a first for Balblair and will be available until 31 January 2017.

Matthew Jamieson, brand manager, Balblair comments: “We’re very excited to be running the exclusive offer with Iain Burnett Highland Chocolatier – another high quality Highland producer. It is a fantastic fit for the brand and the chocolates have been crafted to match each of the Balblair Whiskies.”

James Bateman, travel retail director, International Beverage comments: “We are pleased to introduce this unique gourmet experience as an airport retail promotion at World Duty Free in Heathrow Terminal 3. It offers travellers the opportunity to appreciate the pairing of exclusive Balblair Vintage single malt whiskies and premium hand made chocolate, both in store at World Duty Free and to take it home. Both Chinese New Year and St Valentine’s Day is not too far away, and we all need a little cheer in a British January. The offer makes a lovely, uniquely British gourmet gift for whisky enthusiasts and for chocolate lovers, with limited quantities available only in World Duty Free until the end of the month.”

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