This month 6,660 bottles of the 'Devil's Punch Bowl' will appear across the globe, and it is expected to cause quite a stir as a menacing image of a red and black devil haunts the packaging.
Never one to shy away from controversy, Arran Distillery's provocative new release is named after the glacial hollow Coire na Ciche on Arran, which evokes a very sinister atmosphere and is only accessible by boggy footpaths.
James 'Lucifer' MacTaggart, the Master Distiller behind the new whisky, went to hell and back to conjure up this unique spirit. He said: "I'm well practiced in the dark arts of selecting devilishly good casks and was drawn to a number of vintage releases for this limited edition bottling. The spirit has dark, swirling colours with a seductive rich flavour and a smoky edge.
They say the devil has all the best tunes, but here he has the best whisky too."
The Devil's Punch Bowl is also the first whisky from Arran Distillery to combine peated and un-peated casks and with a demonic alcohol level of 52.3% ABV.
Drawn from 24 different Arran casks, including Sherry Butts, the liquid presents a smooth and refined appearance that masks a complex and fiery character.
Euan Mitchell, Managing Director, said: "We've created this whisky for people who are willing to sample the unconventional in the pursuit of pleasure.
"With all of our new launches we always try to offer the consumer a high end alternative with a personality and character that is not for everyone.
"Around the World people are captivated by the spirit of the product - an agent in Holland has ordered 666 bottles. Other, more conservative, markets may seek to resist the seductive temptation offered by this devilish proposition."
Arran Distillery is now a multi-award winning distillery and has won acclaim for its 14 Year Old, 10 Year Old malts as well as many others.
Euan continued: "The Devil's Punch Bowl is a different offering to our other whiskies, both in taste and appearance. We produce our spirit in an idyllic location, but we've never rested on our laurels and used traditional imagery to sell our single malts. Consumers like our products for a reason - because they're quality, individual and spirited expressions of single malt, which stand out in a crowded market."
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