The Macallan to Unveil Exclusive New Range for the UK

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The Macallan to Unveil Exclusive New Range for the UK

Postby ChloeLeighton » Tue Jun 26, 2012 1:07 pm

The Macallan is set to unveil its latest development on the brand with the introduction of an entirely new range, The 1824 Series, commencing in the UK market this Autumn.

The move follows extensive work with distributors Maxxium UK, and other key market partners, to meet the growing demands for The Macallan, which consistently outperforms the category.

This addition to The Macallan family will initially be launched exclusively in the UK and will be classic, signature Macallan in style and character. The 1824 Series is 100% matured in oak sherry casks from Spain, focusing on the brand's natural colour, delivering the full bodied aromas and flavours for which The Macallan is recognised and famed.

Ken Grier, Director of Malts, Edrington commented: "The 1824 Series will introduce a new approach to The Macallan in the UK market for single malt drinkers to enjoy and underlines our ongoing commitment to leading innovation. The move represents a major step in the evolution of The Macallan and we are extremely excited to be introducing this into the UK market first."

Created by The Macallan Whisky Maker, Bob Dalgarno, and his team, the first expression in The 1824 Series will be available from September, followed by further expressions in 2013.

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