He went on to hold a number of senior National Account positions, including a stint for Percy Fox, handling the distribution of the emerging brand Bombay Sapphire.
However, it is his pioneering work for the International Federation of Spirits Producers UK over the last 12 years, that he will be best remembered for. As co-founder and managing director of the IFSP UK, he had an enormous impact in reducing the incidence of substitution or "tipping" of spirit brands, therefore helping maintain the integrity of the trade.
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