The nation's number one selling Super-Premium Bourbon ran short this summer, due to high consumer demand and an unwavering commitment to the full, nine-year aging process that gives Knob Creek its rich, distinct character. Rather than rush production, Knob Creek stayed true to the ideals and standards of its originator, the late Booker Noe -- Fred Noe's father, and grandson of Jim Beam - and let this batch, barreled in 2000, reach its full potential.
"We want to thank Knob Creek fans everywhere for their patience and understanding these past months, and promise it was worth their wait," said Newlands. "Accelerating production and compromising quality, by a few weeks, even days, was never an option we considered. Knob Creek fans have been in touch, many thanking us for doing things the right way. It is very gratifying, and validating."
"Dad would have been proud today, seeing his vision for Bourbon's discovery by a new, sophisticated generation come to fruition," said Noe. "That was his wish in creating a richer, longer aged Bourbon like Knob Creek, and with it, the entire Super-Premium Bourbon category that's growing so rapidly. Increased demand wound up outpacing our own very solid 2000 forecasts, and created the shortage that's on the road to ending today."
Does anybody here live someplace where it was actually difficult to get Knob Creek in recent months/weeks? The stores here in AZ have been packed with KC bottles the entire time.
http://www.knobcreek.com/store/product/ ... ought-mens
"Dad would have been proud today, seeing his vision for Bourbon's discovery by a new, sophisticated generation come to fruition"
I wonder what Booker would have thought of Red Gag that Beam is foisting on the public?
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