Kazakhstan calling

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Rob Allanson
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Joined: Thu Aug 24, 2006 2:30 pm

Kazakhstan calling

Postby Rob Allanson » Wed May 06, 2009 11:10 pm

In the early part of this year, 500 cases of top-end malt whisky were shipped from Morayshire in Scotland to remote Kazakhstan.

It's an exporting coup for the Larbert-based BenRiach Distillery Company.

Formerly part of USSR but now independent, Kazakhstan is one of the new but unexpected export markets identified by BenRiach that's ripe for development.

The republic, the most economically advanced of the "stans", is in Central Asia, to the south of Russia and extending east from the Caspian Sea to the Altai mountains.

It's largely known, not for whisky consumption, but for launching rockets, its oil and the antics of the pseudo-Kazakh Borat Sagdiyev created by Sacha Baron Cohen.

In the new consignment, worth some £60,000, are malts ranging from twelve to forty years.

Billy Walker, the industry veteran and MD of The BenRiach Distillery Company, explained: "Kazakhstan, the world's ninth-biggest country, appeared on our radar because it's a commodity-rich country with a secular government and a population of some twenty million amongst whom is a significant percentage of wealthy citizens."

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