Since 2005, Jim Beam has developed a specialty bottle label annually to raise awareness for The Terry Farrell Firefighters Fund, which supports firefighters and their families with educational, medical and equipment needs.
Jim Beam has raised a total of $200,000 for the fund and aims to increase that donation by $100,000 in 2009 with an expanded program throughout the US.
Kelly Doss, Beam's senior director of bourbon and whiskeys, said: "We're honouring firefighters across America for their commitment to keeping our neighbours safe and rising to the call of service in times of need."
The iconic Bourbon brand will distribute over 36,000 cases of Jim Beam bottles with the specialty label - representing a six-fold increase in cases from the previous year.
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