What does everyone else think? I have to say that I think it looks fantastic. Modern yet still retaining some of its classic appeal.
parvus wrote:hpulley wrote:It's what's inside that counts!
That's neither here nor there, harry. I'm pretty sure people here drink whisky so it's rather moot saying that what's inside counts, innit?
How about giving us your opinion on the packaging?
Holding a '72 OMC Brora in my hands here I must say I prefer the old packaging but perhaps in my hands the new one will look preferable...
(But they have mentioned Susan Webster has their best wishes in her move "to a competitor’s company." Good luck Susan, yes, and all the best too! Looking forward to hearing which company...)
Di Blasi wrote:(But they have mentioned Susan Webster has their best wishes in her move "to a competitor’s company." Good luck Susan, yes, and all the best too! Looking forward to hearing which company...)
Whoops! I didn't realize this had already been mentioned, by Fred Laing himself on the "Position Vacant ?" topic!
Nick Brown wrote:I'd say the new packaging is an enormous improvement. The old packaging lacked any focal point to draw the eye in, and the layout on the label was messy. .............................................. The new packaging is clear about what the product is, looks classy. I think IB presentation has generally been pretty poor, but in this case it makes the IB look like it just might be as good as an OB - which may not be important for us but would be important for many potential buyers.
I'll second that. I also think the old box was a little confusing and that this new one clears up the mess. And it looks great! The green colour will certainly go well with their old Ardbeg editions too.......
MrTattieHeid wrote:although I'm mystified that Nick thought the old design looked "cheap"
I mean it looked as though the labels had been drawn up on a desk top publisher by someone who didn't understand design - hence too many fonts, no white space, no focal point. The result was that it looked like a generic value brand - rather far from the high quality contents I would expect in an OMC.
I don't think DL were alone in having poor design - Cadenheads and Provenance are just as bad. I like the G&M individual distillery labels and often have to check to see whether they are IBs or OBs. I also think the SMWS labels are really dire - I loved the 26 Malts range and read the book of the series at the weekend.
All personal opinion, of course.
But as Harry pointed out it's what's on the inside that counts (at least to us drinkers......) . it can come in a bog standard bottle , plain label , not bothered about a box (Raymonds got it right at Bladnoch with his "other" bottlings !) as long as it meets 2 criteria....
(a) the contents of the bottle are good
(b) the cost of the Graphics designers fancy new layout / packaging isn't bumping the price up !
Do you buy generic cola? I don't. For all I know, Coop cola might be much nicer than Coca Cola - but I'll never know because I'll never buy the stuff.
Now in the case of whisky, half the battle is getting the consumer to pick the bottle off the shelf. IBs tend to look like the gereric cola - cheap and nasty. After all, if it were any good, the distillery would have bottled it itself, surely? At least, that's what punters could be forgiven for thinking. IBs have an image problem, and I think the new packaging is likely to help rather than hinder sales of Old Malt Cask.
The same is true of OBs - they also have to look for market position and market share. Raymond at Bladnoch probably knows he has limited stock and a clientele who are willing to buy it - no need for marketing or fancy design. But Bruichladdich, on the other hand, seem to have a lot of stock and think it worth investing a lot of money and effort into marketing. Doubtless this adds to the high cost of Bruichladdich whisky, but it seems to work for them. Relying on "what's inside counting" might cut costs, but I'm sure it would also reduce sales.
I agree half the battle is getting the public to pick the bottle up and purchase it that's why the big companies spend so much on Advertising .
It all boils down to the individual again , i don't like fancy packaging other people do , i love the SMWS labels - it tells me what i want to know and keeps the costs down , you think they're dire , personal taste and opinion .
With the spiralling costs of malt whisky , will people (here on this forum , not the General public) be relying on what the packaging looks like or rather what it tastes like when deciding their next costly purchase , the latter i would have thought....
Nice to see you managed to get Bruichladdich into this thread , another mention , more savings on the advertising budget
Of course I mentioned Bruichladdich. They have - arguably - the best presented bottles on the market and it is obvious that they invest heavily in their design work. I am sure this has helped them (a) to persuade shops to stock their product and (b) to persuade people to buy the whisky from those shops. The different editions, bottlings, series, etc. all contribute to selling more bottles of their whisky.
I know that some people like the understated SMWS labels. That's fair enough. But I would argue that they don't have all the information I want. I find I have to cross reference to find out which distillery produced the whisky (unless it is 1, 2, 3 or 4 which I can remember!) and then cross reference to tasting notes to be sure which bottling is which. The same fault is true, though, of the 26 malts labels.
Out of interest, what did you or others think of the 26 malts project?
I also liked last years Whisky With ...... labels as i'm a fan of Bob Dewars Illustrations , will be interesting to see if this years ones are the same .
Regarding the codes , again i think they are a good thing in the SMWS , i was going to say unique to them but then G&M "Borrowed" the idea for the Secret stills.....
It adds a touch of mystery to the bottle plus in 1983 it gave them a way to persuade distilleries to sell them casks !
The one thing i will say is that until you do it , you don't know how hard it is to come up with a design for a whisky label , i know i've done it , it may seem like an easy thought (and it can be in your head ) but getting it down on the paper and then transferring it through the printing , what it looks like on the bottle .......oh and the legal requirements.......the Distillery permissions......
One question regarding the DL bottle is it the standard height of a bottle ?
It's not a taller one that will muck up the shelving heights ?
I'm sure that designing whisky labels is no mean feat. It's not something that I have ever tried but the diaries in the 26 Malts make it look like an interesting challenge.
Looking forward to the Glenmo amongst the new set , might go the full 50cl bottle this time as all the SMWS Glenmo's i've tried have been stunning !
The box design is probably cleaner, certainly the main label looks like it could be clearer than previously. However, I really dislike the crappy slanted text, it looks like a sale sign outside a secondhand car dealer.
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