By the end of the first world war, it ws the biggest brewery in the world.
The "tradition" of pouring a pint of Guinness in two goes came from a time when two different brews were poured into the pint glass. One was flatter than the other. While it's still done everywhere, I have had a few pints poured straight and they taste exactly the same as the others.
The style was originally created in London by accident. Roasting Barley for ale was common but when it was over done (or burnt ) it turned into a darker stronger more bitter tasting brew. It did not really catch on middle class London but it became the brew of the working class porters of which there were many as it was sold as a cheap beer and soon became know as a pint of porter.
Arthur Guinness saw what others did not that the working classes had developed a great love for this dark beer and drank a lot of it and the rest they say is history
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