I wonder how much of their marketing is for this type of person, who has a little money, and wants people to either a) think he is a connoisseur of b) wants to show off a bit. i have met a few people in the last few months who profess to love whisky and more than a couple said how much they love Blue. has anyone else seen this or have any thoughts??
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patrick dicaprio wrote:I wonder how much of their marketing is for this type of person, who has a little money, and wants people to either a) think he is a connoisseur of b) wants to show off a bit.
I'm guessing 100%... it seems to be working for them - and you won't catch me wasting my money on JW Blue...
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If my memory serves me, it was something like:
2= Black and Blue
Personally I marginally preferred the blue (but I had seen the label !). I would not pay over £20 for a bottle though. You could get a bottle of OB 25yo Port Ellen for the retail price here !!
Merry Xmas all BTW.
I've not tried blue yet but have tried green and found it to be a lesser dram than the Black. The Gold was also A bit hyped up IMHO and disappointing in the glass.
Nothing special. But it is not marketed towards people like us - it's marketed towards people with money and something to prove...
Today's The Scotch Blog Story is about "The Blue Label Book" a stupid marketing stunt to promote JW Blue.
http://www.thescotchblog.com/2005/12/di ... tes_m.html
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To me, JW Blue is just like the "expensive whisky stories" thread elsewhere in the forum. It gives people with either too much money or a sense of upward mobility a way to show off their success (or desire to be seen as successful). It's not a bad whisky by any means, but one could put Loch Dhu in a different bottle, call it "black gold" and slap a $175 price tag on it with a multi-million dollar marketing campaign aimed at the upper crust, and they'd buy it to be seen as "successful".
Then again, maybe Loch Dhu isn't the best example to use...
From the point of view of value, I prefer Johnnie Walker Gold Label: that has a heavier, more malty body and some of the old books taste too although not as much. Gold is a really good blend, I don't know of any that is better (some of the older Cutty's, maybe).
I have a very good local spirts and wine shop and JW BLUE goes for 160. At these liquor stores I have seen it for 225. IN fact, the other day I was buying beer at local liquor store and these 3 older men where very seriously contemplating and ultimately buying a bottle of JW blue for that price. I was very tempted to point out that not only were they being overcharged by an outrageuos margin, but that even at 160 bucks it is hardly worth it. Personally, I enjoyed the green very much the one time I have had it. The blue was almost as good at 3 times the price. Never had gold. I would take a Dewar's over the JW Red or Black anytime.
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