Folks, I hope you don't mind me asking for your opinion here. I came up with the promotion for Whyte & Mackay where a prize of a bottle of whisky was hidden in the robots.txt file of the new-look W&M site (more details at http://www.whyteandmackay.co.uk/blog/20 ... there.aspx )
Now what I'm wondering was, was it a bit too geeky? (There's another bottle still to be found BTW).
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